These are the words I live by, as taught to me by my superior in the Israel Defense Force. I’ve carried these words with me into my company David Roytman, which focuses on luxury Judaica. David Roytman was not built just on the idea of making money, but rather has a whole philosophy behind it. I was born and raised in Odessa, Ukraine by the sea. Later, I moved to Israel where I studied and served in the army. After I finishing my army service I moved to New York for about ten years. Through the years of my experience in Israel and the States, I have accumulated many ideas on how to decorate and diversify the world of Judaica, and how to move Judaica into the realm of luxury fasion.